Music Video Treatment

Time To Run Music Video Treatment

Log line: When the Ordinary Builds to Extraordinary

Group: Marissa, Rosa, and Kaitlyn

For our video we will be starting off with four shots on one screen. When the beat hits, one new one will come up until all four are on the screen. There will be a single scene on the beat and then cutting from image to image on the beat until four are seen. The colors will be black and white during this tile and the cutting will be at a slow pace. Then it will shift to color to mirror the sound of the music and gradually get louder and a somewhat faster pace. Some examples of the things we are going to have are balloons slowly being blown up, and then cut to paint dripping, for example. Then cut back to the balloons being blown bigger. The events are basically happening parallel to one another. This music video will be shot in well lite areas, and ones that contrast well with what we are trying to do with the color scheme. There will also be slow motions shots done. The location this will be shot is at a private home resident. It is going to be shot with natural light and in a garage. There is not a cast, since we are just shooting objects. The target audience is young adults, or really anyone but more than likely younger viewers may not get the meaning of it. The genre of the song is classical but of the music video it will be fantasy. The whole concept is basically showing items alone and then building up to there being more of the same thing, or it expanding. The song starts off slow so the items will start off alone and in black and white, then when the song picks up pace and excitement, the items will have color and begin to look more lively.  An example of this would be a single water droplet running down something, then cut and show three more, while following the beat.  The story line that we are doing is showing simple items come to life and be more than what they seem.